Super Minimal Websites  

This is the core design philosophy behind three new, minimal Olympic sites. They’re the collective antithesis to nbcolympics.com, covering granular information with an unfettered layout devoid of audio clips, listicles and even ads. They’re also a sign of current web technologies. Developers and publications can piece together fun microsites within weeks rather than months–the perfect fodder for our Olympic-level attention spans (which, in fact, last precisely 16 days).

We should be seeing more of these.  For a singular purpose, uncluttered and perfectly intuitive, they may better for mobile devices and easier to build quickly than apps for mobile devices, especially if their expected lifespan is short or window of public interest small.  They’re also platform agnostic.

August 5th, 2012