Apple LIKES Bloombergs Article  

Apple posted this report in their news feed.

After years of being the also-ran to Microsoft Corp. (MSFT) in the workplace, Apple has seen its iPad become a standard business tool. According to an IDG Connect survey, 51 percent of managers with iPads say they “always” use the device at work, and another 40 percent sometimes do. Seventy-nine percent of the respondents use the iPad for business when outside the office.

The company has, since Steve Jobs return in 1996, focussed on the consumer market, allowing their influence in corporate circles to stem from the halo effect of their products in the hands of managers, who have purchased them as consumers or, ‘experimentally’ bought them with company funds. I would be one of the 51% above, in the former category. Apple, while naturally proud that iPads, iPhones and Macs are filtering into big business environments, have yet to develop robust tools and infrastructure (comparable to iTunes and iBooks initiatives) to support broad deployment of their products in companies. There remain many opportunities in the consumer space for Apple to innovate and dominate, where they have clearly been successful. Hopefully, the lessons of the past, when Apple tried targeting the corporate market but failed, will protect the company from distraction by the appeal of this huge market too soon.

The iPad is currently an accessory in the workplace. While I am eager to see vendors of business software, especially in the Healthcare space, develop more applications that put Apple technologies at the core of the user experience, it needs to be done right. Apple’s current strategic direction does not indicate an acute corporate focus any time soon, but they are paying attention.

February 2nd, 2012