Influencing Decisions  

This interesting talk by Dan Ariely has implications for us all, but can be particularly illuminating for Project Managers and Analysts. As Dan points out, when reviewing options in order to make a decision, if we are presented with an inferior version of a ‘high priced’ option, we are more likely to accept the latter than if we weren’t presented with the inferior option.

PM’s beware if you are the decision maker, or be alert if your are presenting options. You could easily be fooled into making a poor decision, or drawing a decision from your client that might come back to bite you.

Try the experiment yourself.

January 19th, 2012